Monday, February 1, 2010

What "Fresh Eyes" Can Do for Your Business and Your Life

When my daughter Alison was only three years old, I was getting out a new loaf of bread to fix sandwiches. I asked her if she wanted the end piece as one of the slices in her sandwich. She looked at the bread and said, “Mommy, that’s not the end piece. It’s the beginning piece because it’s the first slice.”

That was over twenty years ago, and I still smile every time I think about it. And then I remember a second incident a short time later, when her child’s perspective surprised and delighted me.

We were on a rural country road, on the way to visit her grandparents. As we drove past a group of cows grazing on the hillside, Alison exclaimed, “Look, the cows are licking their toes!” She saw their heads down near their feet and never considered that they were eating grass.

Why do I remember these incidents so vividly? Not because they demonstrate Alison’s rich imagination. But because she had a fresh perspective about every-day things.

A young child’s mind isn’t cluttered with the rules and categories and explanations of an adult mind. So it’s easy for her to see ordinary things through innocent eyes and come up with different ways of looking at things.

Our adult perspective can cause us to overlook opportunities and new ideas. We’ve got an established way of looking at the world, which we constructed from our accumulated years of living. And we rely on that limited orientation when faced with a new challenge. The problem is, when we’re limited by one way of looking at things, we don’t even see, much less consider, other possibilities.

During a challenging environment like we’re in now, it’s more important than ever to use “fresh eyes” – a term I learned from one of my marketing mentors, Dan Kennedy.

We’re often too close to our work to see what’s obvious to someone else. We put on virtual blinders and charge ahead doing the same things we’ve always done, getting the same results. Instead, we need to remove the blinders and seek perspectives from people outside our industry or normal frame of reference.

Find out what it will take for you to get a fresh perspective on yourself and your work so you develop new strategies that lead to greater success.

Here are a few ways you can find those “fresh eyes”:
  • If you’re not already involved with one, I strongly recommend that you join a group coaching or mastermind program. It will introduce you to new concepts and challenge you to get outside your comfort zone. The group members may offer innovative solutions to problem areas that have plagued you for years.
  • Read publications and books outside your industry. As you study successes in other fields, as yourself, “How can I apply that idea in my professional or personal life?”
  • Survey current and prospective customers to learn first-hand what they want and need that you can provide. You’re likely to get some ideas you hadn’t though of before.
If you start looking at things through “fresh eyes,” you are sure to uncover opportunities that can take you and your business to the next level of success. 

Please share a comment about when someone else's new perspective has helped you look at a situation differently.


  1. well said, thanks for the reminder! and i love the 'beginning piece' :)

  2. That's a great article, and a solid piece of advice. Thanks!

  3. I know that reading the book of Paul Arden "Whatever you think think the opposite" had gave me new perspectives in life. I love the book!

    Thank you for a wonderful article.

  4. Truly true . Let meplease share with you an anecdote of mine . A few months ago i had no clue on how social media can be profitable to me . I often used it just to play games and get people to get to know me better . But this period is finished because now iam more aware of how social media platform can bring postive changes to my perspectives on life that's what i really did i opened a twitter account and started building a virtual connections who influenced the wayiam lokking at things . I feel totally grateful that i have accomplished this . There is a proverb who says the one who knows others is wise and the one who knows himself is enlightened ihave achieved self awarness trough my action and i have now to cultivate the seeds of my efforts .


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